Reviving Your Business: The Power of Promotions
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New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Is your business experiencing a lack of momentum? The right promotional strategies might just be the boost you need. Numerous brands leverage quarterly or monthly campaigns to capture attention, sustain consumer interest, and reclaim lost clientele while attracting new patrons. In this article, we will explore 10 widely-used promotional techniques, helping you choose the most suitable for your business context.
1. Percentage Discounts
In practice, percentage-based discounts (like 15% or 30% off) often outperform fixed-amount discounts (such as $5 off). This is particularly true for items or services priced under $100, where customers perceive greater value in percentage discounts. Next time you issue coupons, consider opting for a percentage discount instead of a fixed amount.
2. Limited Time Offers
These promotions are available only during a specific timeframe, creating a sense of urgency among customers. Consider setting a special discount period for certain products or services in your store, like half-price foot massages on Saturdays or $1 draft beers every Wednesday.
3. Buy One Get One Free
This promotion comes in two flavors: buy one, get one free, or buy one, get a discount on the second. For restaurants, it could be a free drink or side with a meal; for beverage shops, a half-price second drink or dessert. Nail salons or spas might offer half-price services for a second person or on a second service, encouraging customers to bring friends.
4. Free Gifts
People find it hard to resist freebies. If customers reach a certain spending threshold, they often increase their spending to qualify for a free gift. For instance, a spa could offer a free scented candle, or a nail salon might give away a makeup bag. Restaurants can use free appetizers, drinks, or desserts as enticing gifts.
5. Special Discounts for Specific Groups
Offering discounts to certain demographics like seniors, veterans, teachers, or students can attract more customers from these groups.
6. Bundle Sales
Offer a combination of services/products at a discounted rate to encourage exploratory purchases. Pair popular items with new offerings at a price lower than buying them separately.
7. Holiday Promotions
People tend to spend more during holidays, so running promotions during these times can maximize sales. Consider holiday-specific discounts and themed decorations in your store to leverage the festive mood.
8. Loyalty Programs
Establishing a membership system with rewards for customer spending is a vital strategy for retaining clients. Encourage customers to sign up for your brand's membership, accumulate points for each purchase, and offer rewards and discounts for members. Loyal customers are more likely to recommend your store to their friends.
9. Referral Discounts
Reward both the referrer and the new customer to encourage new business. Offer newcomers coupons or discounts on their next visit to promote repeat business.
10. Social Media Incentives
Encourage customers to follow your social media accounts and post photos of their purchases (food, nail art, hairdos), tagging your brand and friends. Set thresholds for social media rewards and offer discounts or gifts for those who meet them. This can increase your social media presence and draw in customers' friends and family.
Whether you're looking to establish a membership system, implement loyalty programs, or distribute digital coupons and limited-time discounts, byChronos scheduling system can cater to your promotional needs. This software not only streamlines appointment booking but also provides a versatile platform to manage and enhance your promotional activities, ensuring that your business not only attracts but also retains a loyal customer base.
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