Why Digital Marketing in Retail Is A Must
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New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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Try out Twitter Spaces or Clubhouse on iPhone
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In an era where a staggering trillion searches are made globally each year, small and medium-sized businesses may often wonder about the necessity and effectiveness of Search Engine Marketing (SEM). Is it essential for local businesses? How significant is it for daily operations? Given that Google alone processes over 40,000 searches per second, the influence of search engines in our lives is undeniable.
The Power of Online Searches
With the world increasingly digital, most consumers turn to search engines to find local businesses. If someone is looking for a new restaurant or a beauty salon, their first step is usually an online search. They look for location, reviews, and images before deciding to visit. This trend is crucial for businesses: 90% of consumers use search engines to find local services.
SEM: Your Digital Storefront
SEM aims to place your business’ information at the forefront of these search results. For salons with a website, this becomes even more critical, as over 51% of website traffic originates from organic searches. SEM isn't just about visibility; it's about being the top choice for potential customers searching for services you offer.
The Role of Social Media Marketing
For newly opened stores, social media marketing is indispensable. It's essential to list your salon on Google and Apple Maps and enhance your presence on platforms like Yelp and Google Business. Operating across major social media platforms like Twitter, Facebook, and Instagram with high-quality content can gather online popularity and build a robust brand image.
Digital Marketing: A Continuous Journey
Like any aspect of business, digital marketing requires time, effort, and continuous engagement. For quicker results, paid advertising and keyword bidding can be effective in elevating your website's rank swiftly.
Digital marketing can increase your website's traffic and visibility, attract more local customers, and inform them about your services. The key advantage is maintaining competitiveness. Imagine the difference between a salon utilizing SEM and the one next door that isn't: the former is likely to have greater brand recognition and traffic.
Beyond SEM: Integrating Online Booking
In addition to SEM, integrating an online booking system can transform website traffic into actual clients. Services like byChronos can seamlessly convert online interest into offline visits, thus creating more opportunities for profit.
In conclusion, digital marketing is no longer just an option but a necessity for restaurants, beauty salons, and more. It's about staying relevant, competitive, and accessible in a digital-first world. As a business owner, embracing these digital strategies could mean the difference between a thriving business and one that's struggling to be seen.
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